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"We Can, We Will, We Must!" Savings Bond WWII Home Front Poster by Caul Paulsen (1942)

"We Can, We Will, We Must!" Savings Bond WWII Home Front Poster by Caul Paulsen (1942)

This image is said to have been the most popular poster design of WWII. In 1941, Artist Carl Paulsen created a billboard design for the sale of war savings bonds and stamps. The American billboard industry displayed Paulsen's image of the American flag in some 18,000 American towns and cities March - April 1942. The billboard campaign was repeated in July 1942 and July 1943. To meet a large public demand for copies of the billboard, the Government Printing Office produced four million small color reproductions. Created for the U.S. Department of Treasury in cooperation with the Outdoor Advertising Association for America.

Size*: 20.75" x 11.25"
Condition: Very Good

Rolled. Linen backed. Was folded at one point, now smoothed out with linen backing. Minor touchups on fold lines.

Regular price $145.00 USD
Regular price Sale price $145.00 USD
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Poster Text:  We can... we will.. we must! ..Franklin D. Roosevelt - Buy U.S. War Savings Bonds & Stamps Now - U.S. Government Printing Office 1942-O-453557 Form DSS-355.
Tags: WWII   Bonds and Stamps   Home Front  
Produced by:  U.S. Government Printing Office  
Artist/Designer(s): Carl Paulsen  
* Sizes are approximate and given in good faith. Sizes are also given for the area of the item itself. Linen backing posters may slightly stretch the poster size, in addition posters often have a larger linen border that extends beyond the poster area. Measurements are for poster alone. Please contact us if you have any questions or you need to confirm exact size.
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